The 2020 Fragrance Fest will be celebrated on Saturday 14 March – click here to see the 2019 programme and click here for the 2019 Fest map.


In 2020 it will be 150 years since Reverend Johann Kretzen, the father of Friemersheim, established this historic village named after his place of birth in Germany (for DIY Route click here). According to an article published in Rapport-Metro (22 November 1992, p.6) the exact date was 13 December 1870. During 2020 a book on Friemersheim will be published and a very special celebration is planned during the 6th Fragrance Fest at the beginning of March.


On the second Saturday of March the Fragrance Fest puts the spotlight on the picturesque Fragrance Route halfway between Mossel Bay and George. Since first launched in 2015 this annual celebration on the Fragrance Route has grown by leaps and bounds – this is the one day every year when all participating venues on the Route open their doors to the public. Not all venues participate every year, but many can be visited by appointment. Find more details below.

Friemersheim / Soul Food @ Zanah-Lee

An unforgettable “dining with locals” experience – enjoy delicious food in Friemersheim while listening to the beautiful voice of talented Zanah-Lee Erasmus.

Great Brak River / Great Brak River Museum

Today at 13 Amy Searle Street, you can find the full story in pictures and text of the Great Brak River village during its “Heydays” from 1859 to 1920. During 2013/14 the museum won the coveted “Best New Museum Project”, beating both the Hout Bay and Iziko museums.

The Kobus Halliday Car Museum

Calling all car lovers! Visit this wonderful private museum and marvel at the altogether 104 cars, all in perfect condition. Models are also on display as well as a few interesting historic pieces such as a wheelchair used by a soldier who lost both his legs in battle, etc.

Hilltop Farm Stall

Chicken biltong, chicken sausage, flatties, patties … the range is huge and the chicken free range and fresh. Bring cooler bags along and stock up at this shop (formerly known as Kitwana) conveniently situated at the start of the Fragrance Route.

The Pink House

Brothers Coffee roasted on the premises with beans imported from Uganda and Burundi. Out of Africa vibe with impressive Ankole cattle horns on display. A popular destination for coffee aficionados, cyclists, groups and bird watchers.

Avant Garden

Maryna’s charming “On Pond” accommodation is not only perfect for a relaxed week-end or longer stay in the countryside, the cottage can also be booked as venue for private occasions.

Loch Broom Guest Farm /
Die Tuinhekkie

Mariana’s artistic streak ensures that interior decorators and gardeners will find something different at Die Tuinhekkie nursery. Expect quirky containers and interesting combinations (“tussie mussies planted in a pot”). Enjoy the gorgeous views while stretched out in the shade next to the dam, or go for a relaxing walk in the countryside.

Hakuna Matata Game Farm

The popular Hap & Stap (launched by Christine in 2015) has become an annual Fest favourite. Best enjoyed early in the morning, with tasty snacks and something to drink served along the way, each person can walk at their own pace while enjoying wonderful views of the countryside. Up on the hill you have an opportunity to view the three Hakuna Matata lions – and be prepared for a roar that will impress you. Hakuna Matata can also be visited during the Walking Fest.


Camping site for caravans and tents on a private farm; all sites have electricity, modern ablution facilities. Lovely countryside setting with walking trails, bird watching, a 4 x 4 trail, bass fishing. Peaceful and quiet – secure camping at its best!

Santa Bonné Protea Farm

“Flowers always make people better, happier, and more helpful; they are sunshine, food and medicine for the soul” – Luther Burbank. Visit this tranquil Fragrance Fest stop to invigorate your soul. Santa Bonné is not only known for proteas, speldekussings and tolbosse but is also popular amongst bird watchers.

Friemersheim Kwekery, Friemersheim

The original “plant your own lavender” community project inspired Petra Jordaan to start this nursery where lavender and other plants are sold throughout the year. During the annual Fest Petra’s nursery becomes a festive spot where you will find stalls selling food, art, craft and lavender flavoured products next to Kretzen Street.
Read more about the original community project launched in December 2012.

Kattekwaad Olive Farm, Friemersheim

Boutique olive farm Kattekwaad, situated next to Die Kraal on the edge of Friemersheim village, offers a relaxed outdoor atmosphere. Enjoy wonderful views while doing an olive oil tasting under the trees!

Die Kraal, Friemersheim

Currently closed.

Bellevue Restaurant / The Village Lodge

The Village Lodge is the latest addition to well-known Botlierskop Game Reserve. Bookings required at popular Bellevue Restaurant so phone before you drive out there – it is one of the highlights on the Fragrance Route.